Malaysia’s automotive scene is buzzing with excitement as PROTON’s electric vehicle arm, PRO-NET, officially kicks off its MISI 5 Tour—a nationwide campaign showcasing the highly anticipated Proton e.MAS 5. This sleek, entry-level EV is set to make waves as it journeys through 13 states and 29 towns, giving Malaysians a first-hand look before its official launch later this year.
Taking EV Innovation to the Streets
The MISI 5 Tour is more than a promotional roadshow—it’s Proton’s way of connecting directly with everyday Malaysians. From August to October 2025, the e.MAS 5 will stop at tourist hotspots and Proton e.MAS dealerships across five regions: Central, Northern, Southern, East Coast, and East Malaysia.
At each location, visitors can expect immersive experiences including:
- Walkaround tours with product experts
- Static showcases of the EV’s interior and tech features
- Engaging activities hosted by popular influencers
According to PRO-NET CEO Mr. Zhang Qiang, this initiative is meant to allow real-life engagement:
“We believe in building trust through experience. The e.MAS 5 is made for young professionals, families, and new EV users—it’s time they get to see how seamlessly it fits into their daily lives.”
Designed for Life, Not Just Showrooms
The Proton e.MAS 5 brings practicality and style together with features like:
- Real-time charge planning
- Pre-cooling for hot days
- Smart cabin space for everything from groceries to gym bags
- Fast charging that reaches 80% in less than a lunch break
Whether you’re running errands, picking up the kids, or heading out for the weekend, this compact EV is built to support your routine with ease and efficiency.
Five Regions, Five Influencers, Five Stories
Each leg of the tour will spotlight a lifestyle ambassador, making the EV experience even more relatable:
- Central: Fashion designer Karl Shafek turns the EV into a mobile makeup studio.
- Southern: Johan Eskandar, culture lover and cat enthusiast, explores heritage and pet-friendly spots.
- Northern: Food creator Soyabelacan serves up local dishes from the EV’s front trunk.
- East Coast: Artist Zameer Pentbrush transforms the e.MAS 5 into a moving mural.
- East Malaysia: Adventure creator Ain Ramli goes live in a haunted stream powered by the EV.
Proton e.MAS 5 – MISI 5 Tour Regional Breakdown
| Region | States Covered | Tour Dates | Key Locations & Highlights |
| Central | Selangor, Kuala Lumpur | 8–10 Aug & 15–17 Aug | KLCC, Batu Caves, Saloma Bridge, Shah Alam, Setia Alam, Kajang, Cheras, Ampang |
| Northern | Perak, Penang, Kedah | 21–25 August | Ipoh, Taiping, Penang Island, Alor Setar |
| East Coast | Pahang, Terengganu, Kelantan | 4–8 September | Kuantan, Kuala Terengganu, Kota Bharu |
| Southern | Johor, Melaka, Negeri Sembilan | 13–15 Sept & 20–21 Sept | Johor Bahru, Melaka City, Seremban |
| East Malaysia | Sarawak, Sabah | 25–28 Sept (Sarawak) & 3–5 Oct (Sabah) | Kuching, Miri, Kota Kinabalu, Sandakan |
Dealership previews include locations like Shah Alam, Setia Alam, Kajang, Cheras, and more—check official Proton e.MAS pages for full dates and addresses.
Follow the Journey
To stay updated on stops, influencer content, and behind-the-scenes moments, follow Proton e.MAS on:
- Facebook: Proton e.MAS Cars
- Instagram: @protonemasofficial
- TikTok: @protonemasofficial
- Xiaohongshu: Proton e.MAS Cars
Don’t miss your chance to explore the Proton e.MAS 5 before it hits the roads. This is more than just an EV—it’s the future of urban mobility made for Malaysians.
