Kuala Lumpur, 2 July 2025 – Proton has announced a major update for its first all-electric SUV, the e.MAS 7, designed to improve both user experience and ownership value. Beginning 21 July, new units will feature enhanced connectivity, exclusive colour choices, and a refreshed ownership program aimed at delivering more value to Malaysia’s leading EV customers.

Smarter, More Connected Driving

The most anticipated upgrade is the addition of Apple CarPlay, now available in both wired and wireless formats. This feature offers seamless smartphone integration for iPhone users, significantly improving day-to-day convenience behind the wheel.

While Android Auto support is still in development, Proton has confirmed it will be rolled out by the end of 2025.

In addition, Proton’s Flyme Auto infotainment system has been upgraded to offer:

  • Faster system responsiveness
  • Better app compatibility
  • Over-the-air (OTA) updates
  • Automatic memory of user settings after every restart

New app integrations such as Zoom for Cars, izi.TRAVEL, and the Vivaldi browser make the e.MAS 7 a more intelligent and connected vehicle for both personal and professional use.

Stylish Upgrades with Limited-Edition Colours

Proton is also refreshing the e.MAS 7’s appearance by introducing two limited-edition exterior colours:

  • Obsidian Black
  • Alabaster White

These new colours will only be available on the Quartz Rose and Turquoise Green variants and are strictly limited to 250 units each. This move caters to customers seeking a more distinctive and premium aesthetic.

Power Pack+: More Value for New Owners

To enhance the ownership experience, Proton has launched the Power Pack+ program, a bundled package offered at no extra cost to all new e.MAS 7 buyers. It includes:

  • Power Home: Complimentary 7kW AC home charger (worth RM1,500)
  • Power Plus: Free Vehicle-to-Load (V2L) adapter (worth RM500)
  • Power Online: 5 years of unlimited in-car internet data (worth RM1,800)
  • Power Thru: 6 years of unlimited mileage warranty, plus 8-year/160,000 km EV battery coverage
  • Power Exchange: RM5,000 rebate for customers trading in their current vehicle

Proton is also offering a free tonneau cover (worth RM300) to all existing and new e.MAS 7 owners as a gesture of appreciation. Details on collection will be communicated soon.

A Stronger Step in Proton’s EV Journey

According to Proton, these updates were driven by real-world customer feedback, demonstrating the brand’s commitment to continuous improvement. The e.MAS 7 has already proven itself as a competitive and well-received EV in Malaysia, and these enhancements aim to solidify its position as a leader in the segment.

By focusing on smart features, premium aesthetics, and ownership value, Proton continues to push forward with its electrification strategy—laying the groundwork for a future where innovative, connected, and sustainable vehicles become the new norm in Malaysian mobility.